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Hi, I’m Mike Collins

My experience with senior living began in 1988 as a family business member that started with one small assisted living facility in the town where I was born.  We grew from there, developing and operating more than 20 assisted living facilities.

In a small family business, you wear many hats.  That was my experience.  I had responsibilities for sales, marketing, operations, development, purchasing, licensing, management, and more.

My primary role was finance.  I left a job as a CPA to join the family business.  I managed the money, which was almost always tight during rapid growth.  The experience taught me so much.  I learned budgeting, sales forecasts, reporting, contracting, taxes, auditing, financing, etc.  The biggest lessons were dealing with people, whether managing staff, engaging referral sources, dealing with challenging customers, or building relationships with investors and lenders.  Nearly every person provided a new learning experience.

We grew aggressively over 13 years, and that took a toll.  We reached a point that is common for many small businesses.  We needed to decide whether to keep growing or sell the company.  With each partner nearing burnout, the decision was unanimous:  it was time to sell.

The decision wasn’t easy.  There were so many questions.  How much was the business worth?  What would we do next?  Was retirement an option (at least for one generation of the family business)?  How do we find a buyer?  How do we keep this decision quiet until we’re ready to make an announcement?

We engaged an advisor to help with the sale.  They connected us with some buyers but didn’t understand our business.  And so I took on another role of M&A advisor, helping navigate the process of confidentially selling an assisted living business.  Once the sale was closed, I’d learned some of the most important lessons of my early career that I knew I needed to share with others.

Since that sale over 20 years ago, I’ve stayed connected with senior living.  As an investor and advisor, I’ve been privileged to connect with some of the best owners and operators in the business.  I’ve helped dozens of others exit their senior living business while often helping new owners get their start.  Working with hundreds of clients has provided another education in senior living – showing me what works and what doesn’t.

Today, I’m busy sharing the lessons I’ve learned.  I’m still investing and advising, and also coaching and training.  I enjoy helping others reach their goals and look forward to helping you reach yours.

We engaged an advisor to help with the sale.  They connected us with some buyers but didn’t understand our business.  And so I took on another role of M&A advisor, helping navigate the process of confidentially selling an assisted living business.  Once the sale was closed, I’d learned some of the most important lessons of my early career that I knew I needed to share with others.

Since that sale over 20 years ago, I’ve stayed connected with senior living.  As an investor and advisor, I’ve been privileged to connect with some of the best owners and operators in the business.  I’ve helped dozens of others exit their senior living business while often helping new owners get their start.  Working with hundreds of clients has provided another education in senior living – showing me what works and what doesn’t.

Today, I’m busy sharing the lessons I’ve learned.  I’m still investing and advising, and also coaching and training.  I enjoy helping others reach their goals and look forward to helping you reach yours.

Mike Collins

Founder, Senior Care Mike

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No matter how big or small, if it’s important to you, it’s important to me.