I’m Mike Collins. For 30 years, I’ve worked in senior care and assisted living.
And, I want to share my experience with you so you can start your assisted living business with confidence, grow it with consistency, and exit with the reward you’ve earned.
Subscribe to get updates when I publish new articles answering questions from readers like you.

Submit Your Question
I answer questions free of charge as often as possible. Submit your question here.
Previously Answered Questions
That Time of Year
A marketing director at an assisted living facility recently told me how busy they’ve been for the past few weeks. I wasn’t surprised. It’s that time of…
Preparing For The Sale of Your ALF – An Overview
Selling an assisted living facility takes the right preparation. Here is an overview of the steps to make sure you’re prepared – and a preview of upcoming posts that break this down in detail.
You’re Selling! What’s Next?
When you decide to sell your assisted living facility, it’s time to begin preparing for the sale. A checklist of things to prepare is coming.
Preparing For Life After a Sale
There are some important questions you should answer for yourself when you’re deciding to sell your assisted living facility.
Selling Your ALF – Preparing to Say Goodbye
Selling your assisted living facility can be an emotional roller coaster. You can make it less stressful when you prepare early to say goodbye to residents and staff.
Can You Afford to Sell?
Owners of assisted living facilities need to consider many factors when they think about selling. The costs of selling, debt payoff, and taxes need to be part of the equation. Make sure you know your numbers when deciding to sell.